Brand

Our brand is defined by the sum of all lasting impressions we leave with our many audiences. This brand perception can be formed either by default as it is determined by others in the course of a company's activities, or it can be positively managed and designed for a specific response.

More than just a graphic device, the new PROTON identity is our mark of pride, which embodies the positive qualities that have come to be associated with PROTON over the years.

The diamond shape, derived from our very first top mark, and the colour scheme are a symbol of continuity with our past success. The tiger head conveys clearly our Malaysian heritage being associated to the two tigers displayed on our national coat of arms. The tiger is a symbolic representation of our origins and stands for the value we represent as a national project. Historically it is a symbol of royalty throughout Asia - much like the lion was in the old world - and is an animal believed to hold magical powers by many cultures.

From the power of this mighty creature we derive a strong allegorical expression of the quality that distinguishes our products.

• History Discover the eight era’s of PROTON’s history.
• Ideology Discover what keeps us focused in what we do.
• Vision Read about the dreams that keep us moving forward.